Why Implementing DKIM and DMARC is Essential for Your Outgoing Email

Email marketing can be an excellent tool for businesses looking to communicate with their customers, offer promotions, and drive traffic to their site. However, sometimes emails get blocked or tagged as spam, which can be frustrating for both the sender and recipient. This is why implementing DKIM (DomainKeys Identified Mail) and DMARC (Domain-based Message Authentication, Reporting, and Conformance) protocols are essential for your outgoing email.

In this blog post, we’ll explore two reasons why every business should implement DKIM and DMARC for their outgoing email.

1. Increase Email Deliverability
Email deliverability refers to the ability of an email to reach its intended destination or inbox. Often, businesses invest their resources in creating engaging content, crafting attention-grabbing subject lines, and exciting designs. However, if emails never make it to the inbox or end up in the recipient’s spam folder, all that effort feels wasted.

Implementing DKIM and DMARC protocols can help businesses increase their email deliverability rates significantly. DKIM is an email authentication technique that provides a way for receiveing servers to ensure that incoming mail from a domain is legitimate. DMARC, on the other hand, ensures that any email sent on your behalf has passed authentication checks by using SPF (Sender Policy Framework) and DKIM. These protocols work together to authenticate your email, ensuring that potential customers receive them in their inboxes.

2. Increases Security
Email impersonation is a growing problem, and it can harm a business’s reputation and domain identity if not adequately addressed. By not putting DKIM and DMARC protocols in place, you run the risk of having malicious actors impersonating you to send fraudulent emails, such as phishing scams, to your customers. For example, cyber thieves may duplicate your business’s branding and send an email asking for personal information.

By implementing DKIM and DMARC protocols, you can protect your domain identity by ensuring that the recipient’s email server can verify that the emails received from your domain are genuine. If an email is sent from a sender pretending to be you, DKIM and DMARC protocols help send it to the appropriate domain and prevent it from being delivered to the recipient’s email inbox.

In conclusion, implementing DKIM and DMARC protocols is essential to ensure deliverability and protect your brand reputation and domain identity. This will help businesses make sure that their email gets delivered to the intended recipient and reduce the risk of malicious emails sent by unauthorized users.

With the rise of data breaches and email scams, businesses must be vigilant and take every precaution to protect their customers’ trust. DKIM and DMARC protocols provide an essential layer of email security that every business must implement to keep their customers safe and secure.